The Strategy of American Giant Media by Goro Ohba

This book depicts the strategies employed by media giants that have grown enormous amidst market saturation and intensifying competition in the US, with IT and globalization as keywords. It is an academic work that discusses, with abundant examples, how massive media companies with global expansion in mind coordinate and utilize a wide range of resources, from content to brands.

Publisher: Minerva Shobo (September 1, 2009)
Release Date: September 1, 2009