Vintage 1984 Coca-Cola Big Bear Supermarkets 50th Anniversary Santa Metal Tray

Celebrate retro advertising history with this 1984 commemorative Coca-Cola metal serving tray. Issued to celebrate the 50th anniversary of Big Bear Supermarkets (1934–1984), a pioneering self-service grocery chain founded in Columbus, Ohio. The front showcases classic Haddon Sundblom artwork of Santa Claus sipping a Coke beside a decorated Christmas tree, while the back features a full printed history of Big Bear Supermarkets titled How About That Bear. Perfect for vintage Coca-Cola collectors, holiday decor displays, or Ohio retail history enthusiasts.   * Brand: Coca-Cola / Big Bear Supermarkets   * Item Type: Commemorative Metal Serving Tray   * Issue Year: 1984 (Celebrating 50 Years: 1934–1984)   * Artwork / Theme: Classic Christmas Santa Claus with Coke Bottle & Tree   * Material: Lithographed Metal / Tin   * Reverse Side: Printed Big Bear Supermarkets historical overview   * Origin: Made in USA  MEASUREMENTS   * Length: Approx. 17.5 inches   * Width: Approx. 12.75 inches  CONDITION  Vintage / Heavy Patina & Wear:   * Front: Features authentic vintage age and wear, including surface rust along the gold borders, paint loss/flaking along the bottom inner edge, surface scratching, and a small crease/dent along the upper rim above the red Coca-Cola circle logo.   * Back: Displays age oxidation, staining, and rust along the crimped metal edges. The main historical text block remains fully intact and legible.